We partnered with Merwave to relaunch their hero range through a collection of custom-designed bottles and elevated packaging. The refreshed product celebrates the brand’s signature 5-step routine created specifically to cleanse, hydrate and define wavy hair.
Each bottle features a bespoke, wave-inspired silhouette, designed to reflect the natural movement of textured hair. Matte finishes and sea-glass tones of blue, coral and sand bring a calm, coastal feel to the range. The outer packaging extends this ocean-led aesthetic through soft sand textures and tonal, natural finishes. Designed to look great on your shelf.
