PROJECT SE7EN

Spencer Matthews completed PROJECT SE7EN in 2025, where he achieved two work records and finished seven full-distance triathlons on seven continents in just 21 days.

This endurance challenge raised awareness and support for men’s mental health, with every donation to James’ Place helping to drive change and start important conversations. The brand balances a minimalist, refined identity with raw imagery, creating a tone that is both honest and determined.